Apple TV - What I think its going to be like!

                  It all started with the statement of late Steve Jobs claiming that he had 'cracked the TV problem' in the biography of walter Isaacson. Lets get into insight of what I think its going to be like.

Present day TV experience: 

       Some people are content with what TV has to offer today. But lately with the invasion of world wide web, many internet things are creeping in to television sets and many are now slightly dissatisfied with the interface and connecting procedures of TV and Internet. TVs today offer Wi-Fi connectivity and a little browser is attached to them but on the whole the experience sucks. So what's available today is not enough for a seamless way of having browsing experience for the user and more importantly the interaction device remote has lot of space to improve. 

Apple TV:

                  Then came a little hobby thing Apple TV. Though they called this as hobby thing, it proved to be productive for lot of people. Apple TV is now being used in offices and class rooms for Air-Playing iPad screens for teaching and presentations. Air-Play is a very little hyped technology today but it would prove to be a key technology for future Apple products. Apple TV streams all your content present in the computer to a TV and it even shows videos in YouTube, Netflix, Vimeo, etc... Apple is making profits from these but not as much as main stream products like iPhone or iPad. 

Apple iTV speculations:

             After the statement of Steve Jobs, speculations started to take rounds that Apple is building the whole TV not just streaming box like Apple TV. When asked about this to Tim Cook by Walt Mossberg at D conference, Cook didn't say a definitive no. So there may be some works going on as there is a saying 'There will be no smoke if there is no fire.' 

      Naming pattern in Apple:

                   Apple Computers Inc. is the name before Apple entered to iPod and iTunes business. But after they invaded this market, they have changed the name to Apple Inc.. iPhone had iPhone OS in it at first. But after invasion of iPad, they have changed the name of its iPhone OS to just iOS. And now they have changed Mac OS X to just OS X. Is it an indication of adopting OS X to Apple TV? I don't t think so but this naming would be a long time merging plan of OS X and iOS. 

iTV:

                  So I think Apple TV will be built around Airplay technology. That means many apps will be built that use TV as a display and iPad or iPhone as remote. Problem in front of Apple is that they are a hardware driven company and they make most money on their hardware products sold. And problem with Apple TV is that people don't change their TVs more often as much as they do with phone or a tablet. 

                   

                   Solution is that Apple TV would be a smaller device like iPad which streams the content from TV. That means you would have one Apple TV per room and they stream content from Cable network. Any one can watch any channel on their choice. Personalisation would be possible with this kind of approach. But  they have a harder task in their hands pleasing people with small screens with this kind of approach. The best thing to do is build the displays with utmost care as they did with the iPhone 4 because Colour saturation is on the spot and there is lesser glare which are the main things that please the user. And sure Siri would be a part of whole experience.

                   Knowing Apple that its concentration is on end user experience and integration of hardware and software and knowing that everybody hates present day TVs, they would not leave this TV space to others. All this is just imaginative thinking of me and I would be completely wrong if Apple makes a full sized TV but not small screens as I've claimed. Lets see what Apple has in its product pipeline!